Resources & Playbooks
Free tools, checklists, and guides to help you grow your business. No gates, no emails required.
Free Checklists
Battle-tested checklists we use with our clients. Download and use them to audit your current setup.
Paid Ads
47 Items
Google Ads Setup Checklist
Complete 47-point checklist for launching profitable Google Ads campaigns
SEO
35 Items
SEO Technical Audit
Comprehensive technical SEO audit template for Indian websites
Social Media
28 Items
Social Media Launch Kit
Everything you need to start a professional social media presence
Analytics
22 Items
Analytics Setup Guide
Step-by-step GA4 and conversion tracking implementation
Open SOPs
Our exact standard operating procedures. The same processes we use to manage client campaigns.
Paid Ads
15 min read
Weekly Google Ads Optimization
Our exact process for weekly Google Ads account optimization
Content
12 min read
Content Calendar Planning
How to plan and execute a month’s worth of content in 2 hours
SEO
20 min read
Local SEO for Indian SMBs
Complete guide to dominating local search in Indian markets
Video Tutorials
Step-by-step video guides covering the most common digital marketing tasks.
Tutorial
22 min
Setting Up Your First Google Ads Campaign
Complete walkthrough of creating a profitable search campaign
Analytics
18 min
Reading Your Analytics Dashboard
How to interpret GA4 data and make informed decisions
Social
15 min
Setting Up Your Social Media Content Planner
Our process for planning a month of social content
Latest from Our Blog
Insights, case studies, and practical advice for Indian SMBs.
Strategy
8 min read
Why Most Indian SMBs Fail at Digital Marketing (How to Avoid It)
Common mistakes we see Indian small businesses make with digital marketing and our framework for avoiding them.
Business
6 min read
The Real Cost of DIY Digital Marketing for SMBs
Breaking down the hidden costs of managing digital marketing in-house vs working with specialists
Case Study
10 min read
14-Day Pilot Results: What We've Learned from 50+ Tests
Data-driven insights from our pilot program and what successful tests have in common.
Demo Dashboards
See examples of the reporting dashboards we create for clients
E-commerce Dashboard
Complete funnel tracking from ads to sales with ROI calculation
Lead Gen Dashboard
B2B lead generation metrics with cost-per-lead and quality scoring
Need Help Implementing These Resources?
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